Actinic enables you to include a powerful keyword search facility at your online shopping site. Site visitors will be able to search for products/services containing specified words and product references. The results are then displayed as links to the relevant products.
The fields that are searched are:
· Short Description
· Full Description
· Extended Information Text (optional)
· Fragment Titles and Text (optional)
· Product References (if 'Hide Product Reference in Online Catalog' is NOT selected in 'Business Settings | Options').
Note: The searching is designed to work on words - not arbitrary characters. It matches whole words and beginnings of words, but not ends or middle parts. So if customers search on 'app' they will find 'apple', 'apples', 'application', etc. A search on 'ple' or 'pp' will not find apple.
Go to view 'Settings | Search Settings' and look at the 'Search Options' tab. The options within this area are described below.
· The 'Searchable Properties' tab is discussed in Searching On Product Properties.
· The 'Results' tab is discussed in Search Results.
This allows you to configure how your online search facility will be displayed. The fields in this area are described below:
Field |
Meaning |
Actinic Maintains Search Page Actinic Business/Designer only |
Leave this box selected if you want Actinic to manage the search tools. If you de-select this box then you have the opportunity of manually configuring the search tool. There are some methods described in the 'Advanced Users Guide' - see Further Ways To Get Help. |
Show Searching on Front Page |
Select this box if you want to show the search tool on the front page of the online store. |
Use Searching as the Primary Interface to Catalog |
If you select this option, customers will only be able to find products through the search facility because the site map icon and section navigation links will have been removed. |
Allow Searching By Sections |
Selecting this box adds an extra drop-down on the search tool. This allows customers to target their product search to a particular section. Sub sections of the selected section are also searched. Note: Selecting this option will open an extra option in each section and sub section dialog - 'Include as Selectable Section on Search Page' - see Overview of Sections. |
Remove Entire Site as a Section Choice |
This box only becomes active after selecting 'Allow Searching by Sections'. It will remove the option for 'Entire Site' from the list of searchable sections generated by the search tool. |
Allow Priced Based Searches. |
In addition to text-based searching, you can allow your customers to filter their search by price band. |
Price Bands |
To add a new band, click the '+' in the top left corner of the 'Price Bands' table. To delete a band, right-click and select 'Delete Row' You can edit the values in the price bands by simply overwriting the price in the 'Maximum' column. The 'Minimum' column values are automatically generated. The highest band that will be displayed to customers in the drop down list is for prices greater than those in the last table row. So if your final table row was '80.01 - 100.00', an additional price band of '100.01+' will appear in the search drop down. |
Notes about price-based searching:
· The price band search is based on the 'Retail' customer group (Actinic Business/Designer only). This has several implications. An account customer with a customer group other than 'Retail' who searches in a price band may (a) find some products whose trade price is outside that price band and (b) fail to find some products whose trade price is inside the price band.
· A further point is that if you hide retail prices and your account customers don't know how their pricing relates to your base pricing (e.g. if your base price is cost price, and your 'trade' prices are cost price plus mark-up), then through a series of searches it may be possible for customers to work out their discount/mark-up rate.
The search feature uses an indexed file to quickly locate products that match the searched criteria. The fields within this area are described below:
Field |
Meaning |
Index Products |
Select this box if you would like your product text (short description, product reference and full description) to be searched on. |
Index Product Duplicates |
Select this box if you would like your product duplicates to be included in the search. |
Index Page Fragments |
Select this box if you would like your fragments in the store pages to be indexed by the search. Fragments in brochure pages are not indexed. |
Index Extended Product Info |
Select this box if you would like the 'Text' field in the 'Extended Info' tab to be included in the online search. |
Add Section Information To Product Text When Indexing |
If you select this box, then all the text within a section will also be searched on when Actinic is looking for a product within that section. |
Valid Characters |
The index breaks product descriptions into words. A word is defined as any contiguous collection of characters in the word character set. For example, if the product description is "This high-backed chair has been designed with comfort...", the index engine will identify the following words: 'this, high, backed, chair, has, been, designed, with, comfort' However, if you would like 'high-backed' indexed as a single word, you need to add '-' to the word character set. The list should be modified with care. The following characters should not be used: !<>&;:$%*#. |
Not Indexed |
This is a set of words that will not be indexed (i.e. not associated with a product). This list contains common words that would be meaningless in the context of a search. Indexing these words would enlarge the index file and slow the search operation. Typically the stop list consists of words like 'a', 'the', and 'and' as well as adjectives like 'handy', 'special' 'unique' and proper nouns - including perhaps your company name, if it forms part of your product name. Adding words to the stop list decreases the size of the index and improves performance, but be careful not to add words to the stop list that may be important to your customers when searching. In the example given above, by default the index engine will only index the following words: high, backed, chair, designed, comfort If you only sell chairs, you would probably want to add the word 'chair' to the stop list since it will not improve searching clarity and will reduce searching performance. So the word set example above will be reduced, before being indexed, to: high, backed, designed, comfort |