A 'discount' in Actinic will allow you to do things like giving a 5% discount if the order exceeds £100, or setting up a 'buy one get one free' offer on some of your products.
Technically, what happens is that a discount automatically changes the value/content of a customer's order based on the order meeting certain conditions.
Actinic can apply a discount based on any of the following conditions:
· When the total value of items in the shopping cart reaches a certain level - Actinic can apply discounts based on the total amount that the customer has spent so far. This is explained in Discounts Based On Order Value.
· When the customer buys certain 'special offer' items - (Actinic Business/Designer only). Actinic can automatically offer a discount or a 'reward' (e.g. a free product) when certain items are added to the shopping cart. This is explained in Discounts Based On Products Ordered. There are some examples of these discounts in Examples Of Special Offers.
Note: Before you can assign discounts or rewards to items in your store, you need to put the items into 'Product Groups'. This is explained in Putting Products Into Groups.
· The quantity of a product that has been ordered - (Actinic Business/Designer only) otherwise known as 'Quantity-Based Pricing'. This is explained in Quantity-Based Pricing.
· The status of the customer's account - (Actinic Business/Designer only). This is explained in Customer Groups.
Information about the first two discounts in the above list (discounts based on order value and on products ordered) will automatically appear online in a list underneath the shopping cart table.
Note: Coupons are only available in Actinic Business/Designer.
The first two discounts in the list above ('Order Level' and 'Cart Contents') can be triggered by a 'Coupon' (voucher).
A coupon is simply a piece of text, chosen by you, that is used to trigger a discount. Customers can enter these coupons into a field in the store page, or they can follow a special link into the store (that you provide your customers with) that automatically activates the coupon.
Note: The actual discount itself is set up separately in either the 'Order Level' or 'Cart Contents' tab within 'Marketing | Discounts and Surcharges Settings'.
There are some settings in the 'Marketing | Discounts and Surcharges Settings | Miscellaneous' tab that control how and where customers enter coupons:
|
Field |
Meaning |
|
Allow coupon entry in: Store Pages |
This will enable a field in the store pages for customers to enter the coupon code. |
|
Allow coupon entry in: Shopping Cart |
This will enable a field in the shopping cart page for customers to enter the coupon code. |
|
Allow coupon entry in: Checkout |
This will enable a field in the checkout (just under the 'Invoice Address' area) for customers to enter the coupon code. |
There are some other general discount settings within 'Marketing | Discounts and Surcharges Settings | Miscellaneous'. These are:
|
Field |
Meaning |
|
General: | |
|
Only Allow One Order Value Discount Per Order |
This will allow only one of the discounts described in Discounts Based On Order Value to be assigned per order. |
|
Only Allow One Order Value Surcharge Per Order |
This will allow only one of the surcharges described in Discounts Based On Order Value to be assigned per order. |
|
Only Allow One Cart Content Discount Per Order Business/Designer Only |
This will allow only one of the discounts described in Discounts Based On Products Ordered to be assigned per order. |
|
Discount Information: | |
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Display Discounting Information on the Shopping Cart Page |
Select this box if you want details about the available order value discounts appearing on the shopping cart page. |
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Display Product Discounting Information on the Shopping Cart Page Business/Designer Only |
Select this box if you want details about the available cart-content based discounts appearing on the shopping cart page. |
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Discount Description: Business/Designer Only |
Discussed at the end of Discounts Based On Products Ordered. |
|
Consolidate Cart Discount Lines for: Business/Designer Only |
Information about discounts appears in a list underneath the shopping cart in the online store. By default, each discount created in the 'Cart Contents' tab will be described in its own separate information line (as long as 'Display Product Discounting Information on the Shopping Cart Page' is selected). By using these options, however, you can group all discounts with a similar type of reward together into a single line. |